There are two factors that play an important role in increasing your click through rate and these are:
(1)Target the audience (2) Refine the message(1) Place the banners, ads and links where your audience is already at or will be looking for that kind of help. For example: It's highly unlikely that a tee-shirt with "chocoholic" on it will sell well to an audience looking for insurance claim help. On the other hand, links to the shirts from gift stores, banners on gourmet sites, etc. will do much better. This is pretty simple to figure out. You need to know who your audience is and where to find them on the Internet.
| (2) Does the text or pictures
compel your prospect to click it and visit your site? The offer or hint needs to be compelling enough to grab their attention and move them emotionally to want more. Have you ever wondered why long distance companies move you with heart-felt pictures to: |
"reach out and touch someone" Before it's too late! |
1) Remind them of an emotional experience they've got locked in
their head.
2) Use the fewest words possible.
3) Repeat the action you want them to take in both the words and pictures.
4) Font colors: GREEN is good, BLUE is to do, BLACK is fact and RED is dead.
5) If all else fails, use fear of loss
This can be done by trial and error, refining as we go, or we can survey our current audience and directly ask them about it.
We want to find out what moves our audience to action. Ask questions like: What made you come to our site? What need did we fulfill? What made you purchase our product? Using their answers directly in the ad copy will greatly increase your results.
|
Wow, what a great offer!! |
